Hoodia: A Case Study on the Difficulties in Commercializing a Potential Anti-Obesity Plant

By Sandra Nomoto Despite a Decade’s Worth of Research and Marketing, the Science Remains Inconclusive on the Appetite-Suppressing Mechanism Behind Hoodia Hoodia (Hoodia gordonii) is a succulent also known as Bushman’s hat and Kalahari cactus, because it grows in the Kalahari Desert of southern and southeastern Africa. Its flowers have a putrid smell, and are […]

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